Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

If you think your company’s strategy conversations should only take place at the most senior level, you could unknowingly be crippling your company’s bottom line. Research shows that companies whose ...

Your life story is more than a simple sequence of events; it’s a powerful tool that shapes your identity, guides your choices, and influences your future. This concept, called “narrative identity,” ...

It’s long been said that the winners write history. The great Nigerian author Chinua Achebe captures this in a proverb: “Until the lions have their own historians, the history of the hunt will always ...

This post is a follow-up to my previous post, "Why We Do Things We Regret." If you have unhealthy narratives that are getting in your way and that you’d like to change, let’s first look at how those ...

Our earliest experiences—roughly the first five to seven years of our life—have a profound effect on us because they are our first experiences. It’s like we’re born with a blank slate, and these ...

Since its first report in 1990, the Intergovernmental Panel on Climate Change (IPCC) has aimed to provide information on climate change risks and policy options, to inform decision- and policymakers.