A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded ...

(Ad) In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious ...

Many businesses struggle with ways to market themselves in today's competitive landscape, where there are more choices than ever for goods and services. As native Chattanoogans, our firm is getting ...

In today’s hyper-competitive wellness segment, Clean Juice stands out as the nation’s first USDA-certified organic juice bar franchise, a brand now spanning more than 65 locations across 19 states.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

The Corporate Accountability and Public Participation Africa (CAPPA) has accused some companies of using the festive period ...