With a sea of social media and other digital marketing alternatives available for promoting your business, sometimes it still pays to go low tech. An "AdAge" article reports a well-crafted and ...

Despite the great changes in business communications brought about by the Internet, letters are still the most personal form of marketing. Addressing the recipient by name and signing the letter as an ...

Cover letters, to send one or not? If you are serious about getting a job, always send a cover letter unless the job posting specifically says no cover letters. The cover letter introduces you to the ...