John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...