Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give ...

The MacBook Pro’s M5 Pro/Max Chip Are More Interesting Than You Think

The news surrounding the launch of Apple’s latest M5 Pro and M5 Max chips is full of the usual levels of Steve Jobs–esque puffery. However, the next 14- and 16-inch MacBook Pr ...

Apple Removes 512GB Storage Option From M5 MacBook Pro, Drops SSD Upgrade Prices

With the debut of the M5 Pro and M5 Max MacBook Pro models, Apple tweaked the available configurations for the standard M5 ...

Apple just dropped 6 new products. What are they?

Perhaps the most groundbreaking of Apple's new releases is the MacBook Neo, a "budget-friendly" laptop that starts at $599.

The New M5 MacBook Air Is Here: Should You Upgrade?

Apple announced M5 updates for its MacBook Air and MacBook Pro lines earlier today. With preorders starting tomorrow, March 4 ...