Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

“GPI provided best practices on website translation, web content management systems, global search engine optimization and related case studies and content for this very in-depth, 346 page book on ...

The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure ...

There are more reasons now than ever to expand your business into new markets. General economic volatility has made clear the importance of diversifying your revenue streams, and growing internet ...

As global markets become increasingly shaped by the emerging on-demand economy, many businesses face the challenge of delivering products and services that are fully translated, personalized and ...

This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. As CEO of a translation company, perhaps the most important ...