The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

COLOGNE, Germany--(BUSINESS WIRE)--Leading AI language company DeepL has announced the results of a new survey, which explores the processes of AI translation and localization for global businesses.

In today's interconnected world, going global is increasingly key for growth. But those CMOs who simply translate their website or marketing materials aren’t doing enough to engage new, overseas ...

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. But in an era brimming with geopolitical disruption, economic volatility and social crises, localization ...

As brands look for more worldwide growth, localization of marketing campaigns as well as products is becoming more important to success. Brands are thinking globally, but acting locally. Localization ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...