The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...

We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel ...

Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions ...

Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out hours ...

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...

Landing pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...

As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...

Landing pages have become the Omega-3's of Web marketing: If you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

It now seems impossible to find a marketing challenge where AI isn’t touted or at least considered as a solution. Some tasks clearly lend themselves better to the elixirs of AI than others. One of ...