COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying the ...

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

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Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...

Picture a group of children playing with their favorite LEGO set. Their imaginations will be running wild as they pop those little blocks together, building all kinds of structures and making the ...

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Environmental activists are throwing bricks at the Lego-Shell Oil partnership. Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an estimated ...