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Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, including a hoodie, sunscreen, lip balm, and lip oil ...

Beekman baby goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload. OAKLAND, Calif., November 13, 2024--(BUSINESS WIRE)--e.l.f. Cosmetics ...

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OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to empower the Roblox community through engaging financial ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister publication Marketing Dive. The initiative, powered by ...

Fifty fashion brands are launching their shoppable worlds for VLGE's World Fashion Week, founder Evelyn Mora says.

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM girlies raved about their Power Grip Primer for its insanely ...