Technical Terms Key Account Management (KAM): A strategic framework focused on managing and nurturing relationships with a firm’s most critical and value‐generating clients.

In this article, I will outline some ways in which I believe artificial intelligence (AI) could have a huge impact on account planning.

This is where the tenets of key account management (KAM) can be beneficial to healthcare organizations seeking to bolster their relationships with clients. KAM is a business method that focuses on how ...

Indian auto major Tata Motors’ key account management strategy relies significantly on IT. We examine its key account management portal project in-depth.