When was the last time you took a test that didn’t go quite as well as expected? Do you remember how you felt? While you might have tried to ease the disappointment with copious amounts of chocolate ...
In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...
When something goes wrong, it’s natural to cast blame on the perceived cause of the misfortune. Where an individual casts that blame can be related, in many cases, to a psychological construct known ...
Imagine you’re out walking your dog on a nice sunny morning. As you approach the intersection, you see a car attempt to make a lefthand turn, only to be hit by an oncoming car that runs the stop sign.
Do you think that the events in your life — getting hired or getting fired, falling in or out of love, moving from one city to another — are due to your actions or some outside power? How you answer ...
Whether to continue to exploit a source of reward, or to search for a new one of potentially greater value, is a fundamental and underconstrained decision. Recent computational studies of this ...
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