Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...
Unlike typical AI assistants that generate drafts or ideas, Cordial Agents are production systems that do the work. They are designed to ground, govern, execute, and coordinate real marketing work end ...
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations. B2B marketers’ ability to activate their intent data is the ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams ...
Independent Analyst Report Cites 6sense Among the Most Innovative B2B Intent Providers in the Market 6sense®, the leading platform revolutionizing B2B revenue generation, today announced that ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Cottrell I’ve ...
Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...
Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...
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