Adolescence represents a pivotal period in which individuals integrate personal and social dimensions of their identities. This phase is characterised by a dynamic interplay between cognitive, ...

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki, chief growth officer, and Keith Camoosa, chief product and technology innovation officer at Acxiom, the ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...