Individualized customization tailored to a consumer’s exact wants and needs are just some of the ways hyper-personalization is manifesting in today’s world. The financial industry is no stranger to ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Michael Vovk, Cloud leader for Deloitte Consulting LLP, joins Yahoo Finance Live to discuss innovations in personalizing the home-streaming experience, March Madness, and sports' role in the streaming ...

Marketing has always been about delivering the right message to the right potential client at the right time. With the advent of artificial intelligence, we’re not just meeting this age-old criterion, ...

Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI. Mass campaigns, and even personalized ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The new normal, the age of disruption, the millisecond economy — however ...

I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit. Two ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With all of the conversations surrounding hyper-personalization, I have yet to find a ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Next year, it will be 30 years since Joe Pine wrote the book Mass Customization, in which he coined the term personalization. So much has happened in the restaurant industry over the last 30 years ...