As any aspiring screenwriter knows, the process of writing a movie script isn’t easy. But if you break it down into its discrete parts—the type of script, a strong premise, solid plot, believable ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...