If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop the industry-leading online measurement practice. Under his leadership, Semphonic has become the ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...