Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of an overly long and unnecessary presentation that no one ever ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

The following is an excerpt of a blog post reprinted with permission from AchieveIt.Last week, in the first of this two-part blog, we discussed the need for and purpose of mission statements, which ...

*Refers to the latest 2 years of omaha.com stories. Cancel anytime. Jennie Wong Mission, vision and values statements. Big companies all have them. Some are staggering, like Google’s “to organize the ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...