In direct marketing campaigns - the kind designed to provoke a response of some kind - creative often takes a back seat to other factors. In the 60-20-20 rule (or any ...
Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...
In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.
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