Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

One of the top rules for Search Engine Optimization has long been adding keywords to your H1 heading at the top of the page in order to signal what a page is about and rank well. It used to be the ...

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we've all been obsessed with. In short, the number of Google search results showing with ...

The use of headings for ranking better on search engines has a long history. It’s one of the earliest known Google ranking factors. Because search engines algorithms evolve, it’s important to ...

Before you begin building your page, you should brush up on some basic HTML rules. Here's some helpful information to get you started. The HTML markup language provides a backbone for web developers ...