The pandemic has been a big sales driver for certain segments of greeting cards — from birthday cards and notes of encouragement to care and concern — as consumers sought to stay emotionally connected ...

To paraphrase Mark Twain, the rumors of the death of the greeting cards category at retail have been greatly exaggerated. To the contrary, greeting cards and the overall social expression segment ...

In this digital age of texting, Tweeting and posting, greeting cards offer a more meaningful and tactile way to express sentiment and connect in a real way. According to the Greeting Card Association ...