Gillette is rapidly trying to transform its image from “the best a man can get” to a cheaper shave. In a “very different approach for the brand,” Gillette said Wednesday that it’s introducing ...

(CNN) -- Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the "pleasure of a hot towel shave." But for Gillette, which is owned ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

The entire lineup is designed to make shaving below the neck easier and more comfortable ...

The development team at GilletteLabs has really pulled out all the stops and created a new premium shaving product, in the form of the Gillette Heated Razor. The latest addition to Gillette’s range of ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Gillette’s Heated Razor Kit is one of the most ...

Gillette is moving into the below-the-neck manscape landscape in a big way with its new Body Razor, which it is touting as “the first razor built for the terrain of a man’s body.” This news came to ...

The new “We Believe” ad — a 48-second spot that Gillette shared on its social media accounts on Monday — plays on the company’s tagline of “Is this the best a man can get?” to address issues like ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Gillette’s newest razor doesn’t come with an ...