Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on? Houston, do we have a problem with the marketing ...
Anybody can sell stuff on the web… that’s not hard. But doing online marketing well? That’s a different story. Go deep inside how to strategically market your products on the web with the intensive ...
During my days as a consultant at Deloitte, I collaborated on a study about an unexpected trend. Between 2008 and 2010 — in just two years — the average tenure for a CMO jumped from 28 months to 42 ...
Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation ...
The new leadership team delivers end-to-end marketing and sales technology. In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial ...
Extending Perion’s unified ad tech platform, while aiming to accelerate scalable, recurring and predictable, high-margin growth across Digital-Out-of-Home and Retail Media ecosystems Perion Network ...
App Marketers Will Have a Single Control Center to Visualize, Manage and Optimize Their Paid Marketing Across Channels In addition, the acquisition is intended to deepen ironSource’s market presence ...
Several nights ago, over beer and tempura with the team, the discussion inevitably turned towards the challenge of hiring a great marketing analyst. We have been interviewing for months and have seen ...
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