Loyalty Programs Are Digital Gold Mines In 2024, McDonald's loyalty program, MyMcDonald's Rewards, generated $30 billion in sales, marking a 30% increase from the previous year, while its active ...

Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...