This is the least important part of Fitbit’s absorption into Google — seriously, where is the dark theme — but I hope its logo and brand identity survives. I’m specifically referring to the arrow logo ...

Your Fitbit app is going away for good.

While we wait for the big Material You app redesign announced last week, Fitbit for Android has ever so slightly tweaked its app icon to be smaller. Version 3.87 is ...

Google is retiring the “Fitbit by Google” branding in favor of “Google Fitbit.” The dotted Fitbit logo is also no longer appended with the brand name. Google is wholly taking over the Fitbit branding ...

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