We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the custom-crafted top-water Mojo Macky! ▶ If you're interested, the Mojo Macky ...

DYK some of your favorite lures + big fish stories connect directly to a Magic City company? NowPartner #PRADCO #EBSCO ...

Fishing lure nails are trending for summer with their holographic and colorful design. Get summer nail inspiration here.

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

If a bait is not tuned to run right, its effectiveness to entice fish to strike diminishes in direct proportion, writes Oak ...

The 5 best lures for catching northern pike—spoons, spinners, crankbaits, jerkbaits, and live suckers continue to dominate for aggressive pike.

Like poppers, countless lure brands produce diving plugs for the salt that reach depths of 3 to 5 feet. One of my favorites and a relative newcomer to the market is the Daiwa Salt Pro Minnow. But ...

Which fishing tackle brands should you avoid? 24/7 Wall St. set out to answer that question by scouring fishing blogs, ... This creates problems with casting and lure retrieval.

Bass fishing has always held a special magic for me. I love all kinds of fishing, but there’s something about bass — the ferocity with which they smash a lure; the hold-your-breath athleticism ...

Fishing Freshwater Pike and Muskie Fishing The Best Pike Lures. Don’t hit the water for pike without these ringers. By Joe Cermele. Published Feb 5, 2025 10:50 AM EST. ... But don’t stress too much ...