Finding the best bass fishing lure isn’t just about picking the flashiest ... But don’t let that limit you. Brands like YUM Dinger, Berkley General, and Strike King Ocho have all stepped ...

If you’re beginning to get started on the path of fishing, an important tool you have in your tackle bag is the jig hook. If ...

Here are a few brands I use and recommend on a regular ... the soft plastic stick bait is my top choice for the best bass fishing lure. While it may not be the most efficient every day, and ...

SPRO has announced the expansion of its portfolio to include more premier Japanese Domestic Market (JDM) brands, making them accessible to U.S. anglers and retailers. SPRO is now the exclusive U.S.

The U.S. Postal Service unveils its Freshwater Fishing Lures Forever stamps at Bass Pro Shops’ Wonders of Wildlife in Springfield, MO, on March 13, 2025.

A lure and fish hook that together stretch 22 feet hangs from a stairwell ceiling at the University of Minnesota Duluth. The tackle turned heads when it passed under the Aerial Lift Bridge in 2013.