Urban clothing brand Firetrap has released horror-themed an ad, as it looks to bring the brand back to its denim roots and introduce a new generation of consumers to the 23-year old brand and its ...

Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the ...

Firetrap Black – still a working title – will feature fabric technology and innovative detailing, and will cover both menswear and womenswear. It will launch exclusively on Firetrap’s website for ...

Youth clothing brand Firetrap is planning its first TV campaign as part of its repositioning as a more fashion-conscious label. It is also considering using cinema advertising for the first time in ...

RTA (Resort Travel Agency) and Narita Airport is holding an event called Omotesando future Airport starting May 19th for 10 days. They also invited Lowercase and Porter to produce this travel case.

Summer fashion means something different to every shopper, whether theyre looking for the latest style of shorts and skirts, or a new set of T-shirts to go with their favourite jeans. It can be ...

A story on fashion is not my usual Huffington fair, but I actually started my writing career working for an alternative fashion magazine called Sinzine and studied fashion at college back in my New ...

Biker chic is one of the hottest looks on the high street this year. Glamorous and sexy, women across the country are strutting their stuff in distressed skin-tight jeans and chunky leather jackets.