Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas including investing, insurance portfolio management, finance and accounting, personal investment and financial ...

One of the more common words you'll come across in the psychological literature is priming, which is defined as an instance where exposure to one stimulus influences the reaction to a subsequent one.

“Social priming” has been the punching-bag of psychology for the past few years. The term “social priming” refers to the idea that subtle cues can exert large, unconscious influences on human ...