How to use AI for social media in business

WebFX reports that AI can enhance social media strategies through automation, targeted ads, and customer engagement, boosting ...
Fast Company

How GenAI makes foreign influence campaigns on social media even worse

Of particular concern is that generative AI models can make it much easier and cheaper for malicious agents to create and manage believable accounts. We have uncovered many examples of coordinated ...
Travel Weekly

Travel brands find that less is more with their social media campaigns

A&O Hostels spent a little more than $40,000 on its "Where to Go 2025" TikTok marketing campaign -- a relatively modest outlay, it turns out. The return on investment: about $705,000 in revenue, 30 ...