In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...