There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve. The ability to accurately size the ...

Creating your marketing plan should be a top priority. The top priority for a marketing plan is identifying the largest group of potential buyers for your products or services. Within that group ...

Market size refers to the maximum total number of sales or customers your business can see, often measured over the course of a year. It's helpful to know the potential market size before launching a ...

One of the most crucial tasks an entrepreneur has is to calculate the size of their market, and the potential value that market has for their startup business. Without this data you can’t create a ...

Forbes contributors publish independent expert analyses and insights. I help family offices solve next gen strategy & technology problems. The family office market is an increasingly significant ...