Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

Understanding how to develop, conduct, and use data and research is an essential function of senior leadership positions across industries, including higher education. At the most recent Annual ...