Gamification became more common in 2010 when it became more specifically associated with the integrating of social/reward elements of games into software. Since then, businesses have been developing ...

Gamification is the application of gaming mechanics in a non-gaming context. These can be applied to different areas of life, with each requiring different approaches. Businesses can use gaming ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

‘For the Win’ authors Kevin Werbach and Dan Hunter discuss the revised and updated edition of their book and how gamification has changed the way we work toward goals. Authors Kevin Werbach and Dan ...

We all become enamored with a new concept every now and then. It’s practically predictable that a buzzword will come along and grip everyone in an industry for a year-or-so. Right now, in our line of ...

It’s game on, for Human Resource officers. Increasingly, organizations like Marriott, Deloitte, Aetna and even the Department of Defense are using gaming to recruit, develop and motivate employees.

Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

A new e-book co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others. In this interview with Knowledge at Wharton, Werbach ...

Gamification still has a place in customer experience. Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether ...

If you find yourself slightly stumped over the ever-growing buzz around gamification, and unsure whether there is any overlap between a career in games and a career in gamification - then this is the ...

Gamification (or “Game mex”) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.