When a brand offers a unique experience with little-to-no viable competition, marketers can more easily position the product or service as something better, new, disruptive or otherwise different from ...

Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. • The neocortex: This is considered the "seat of our higher ...

Loyalty today is earned through functionality, not just emotional storytelling. Seamless, useful experiences create habit-forming loyalty rooted in daily value. Integrate loyalty into your product’s ...