Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Divya Malhotra, director of analytics and innovation at Connecticut-based Stamford Health, spoke with Becker’s Hospital Review about deploying data to clinicians and seizing the power of descriptive ...

From counting steps with a smartwatch to visiting this website, nearly everything we do generates data. But just collecting statistics, measurements and other numbers and storing the information is ...