For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

Great companies have great leadership: not just in the CEO’s seat, but across the entire C-suite. Accordingly, I believe the best business decisions are made when an entire executive team debates and ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

It is no secret that businesses with a good knowledge of their customers are well placed to meet their customers’ needs and inspire loyalty. These companies are the most likely to retain valuable ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Everyone in the mortgage and real estate industry is well aware of the shift in the market we experienced in 2022. Most, if not all, would describe the first half of 2022 and the last half of 2022 ...