The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Abstract: As global privacy regulations such as GDPR, CCPA, and DMA continue to evolve, organizations face increasing challenges in balancing regulatory compliance, user trust, and operational ...

As expected in the data privacy and digital space, 2024 shaped up to be a year full of guidance, consultations, regulatory focus areas and legislative updates. Artificial Intelligence (AI) remained a ...

The US National Institute of Standards and Technology (NIST) has updated its Privacy Framework to better align with its Cybersecurity Framework as the two become ...

In 2023, significant data privacy regulations and legislation unfolded at the federal, state, and international levels. The US Federal Trade Commission adopted a comprehensive approach to safeguarding ...

Today’s data-driven marketing reality is practically unrecognizable compared to the industry landscape of just five years ago. The number of marketplace shifts that have happened in that seemingly ...

Europe’s General Court has upheld the lawfulness of the data-sharing agreement between the European Union (EU) and the United States (US) following a legal challenge. The court today dismissed legal ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...