Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Retailers execute marketing campaigns across multiple channels — often simultaneously — throughout the year. As a result, campaign management can sometimes be daunting, leaving many retailers ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

Product management involves building and nurturing products/services that: (a) meet business goals, (b) bring customer delight and (c) offer a competitive edge. For product managers, customer ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable. Today, people are seeking value and meaning in many areas of ...