A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which ...
In complex business scenarios, there is no product or service that is always delivered flawlessly. No matter how fantastic a product or service is, what influences loyalty the most is the way the ...
Market orientation is a company's alignment of strategies with business intelligence derived from assessing customer needs and competitor data. Market orientation involves generating, disseminating ...
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