Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

Online identity must shift from storing customer data to requesting verifiable proofs. zkTLS turns verification into a yes or no proof, not a document upload, which ties back to the goal of proof over ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Targeted data collection can help your B2B business strengthen its market research efforts, ultimately improving efficiency and informing smarter decisions. Done right, integrating AI tools into the ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...