This is a regular occurrence at my firm. Clients often have a lot riding on the content we produce for them, so properly communicating their needs is an imperative step in achieving success. But the ...

“It breaks my heart,” said Bruno Mars to Mark Ronson, “but maybe this song just wasn’t meant to be.” He was talking about “Uptown Funk!,” currently the number one song on the Billboard Hot 100. The ...

Evaluating creative can be a challenge, particularly for those of us who don’t consider ourselves “creative” in the artistic sense. Like me, for instance. Our tendency can be to go right to the small ...

The traditional notion of feedback usually involves a one-way conversation where a manager rates an employee's performance because the destination, so to speak, is known. But what happens in a ...

"Mission-critical." That's how important it is for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders, among them Helen Baptist. She observed ...

Giving great creative feedback doesn’t just help deliver a better idea, it’ll help your agency relationship shine too. Ever felt the tension in a room when feedback is about to be given to the ...

Giving feedback is tricky, but especially for creative work, where “good” may be subjective. The next time you have to provide input on a piece of creative work, such as a design prototype or a ...

Canva's acquisition of MagicBrief signals a significant shift in how the $32 billion visual communications platform plans to serve enterprise clients. What began as an effort to solve internal ...

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