Opinions expressed by Entrepreneur contributors are their own. It is often said that “perception is reality.” Every day, we find out about a company or celebrity that has created a grandiose image, ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Machine perception is the capability of a computer to take in and process sensory information in a way that’s similar to how humans perceive the world. It may rely on sensors that mimic common human ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...

WASHINGTON, D.C. — New findings from studies in both people and animals are revealing clues about how sensory information and cognitive processes interact in the brain to produce our perception of the ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...