Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...

GA4 introduces a "once per session" conversion counting method, similar to Universal Analytics. Users can choose between "once per event" and "once per session" counting methods for better data ...

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that ...

Learn how to use GA4 and disciplined UTM tagging to turn PR from a cost center into a measurable revenue driver.