Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

I am a fan of Conversion Rate tracking. Composed of two basic retail measurements, sales dollars and shopper count, the ratio between these two measures can speak volumes about the performance of a ...