AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

The year did not just signal recovery in consumption but it rewired the engines of demand for the decade ahead ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Australians splashed out during this past Black Friday, with consumer spending reportedly reaching $23.8 billion - which is ...