Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors, and ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Read more here.

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

When you walk into Walmart, there are a few things you can feel confident in. First, you're likely to find a pretty ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...