In the technology age in which we live, CCOs often come face to face with a new phenomenon – too much information or data. TMI is not something to laugh at nor ignore. CCOs often face situations where ...

Dean Garfield, president and CEO, Information Technology Industry Council, Washington, D.C. Kembrew McLeod, associate professor, department of communication ...

The concept of sampling is one that we’re all familiar with, but it means different things to different people. For some, it’s about taking a loop from a well- or little-known song and using it as the ...

Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...