In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded ...

What is jargon, anyway? In a literal sense, jargon is simply a word or phrase that requires specialized knowledge for the reader to understand. For our purposes — which include helping people at ...

Using freelance copywriters makes total sense for us here at Realise. Our client offering is wide – from interactive games and banner ads to large-scale websites. Some of these projects need a ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Nothing irritates me more than being told that there are “3 Secrets” to great copy. Worst still are those marketing promises that say something like, “3 Secrets that the copy gurus don't want you to ...