CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with Set-Top-Box data measurement) and Asset Identification ...

NEW YORK—Nielsen has announced that it will enhance its National television measurement in ways that will provide more granular data and allow audience estimates to be based on individual ads rather ...

According to the Global Mobile Suppliers Association, the rapid pace of 5G deployments is expected to accelerate with more than one-hundred mobile operators having launched global commercial 5G ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

WOODLAND HILLS, Calif., June 23, 2015 /PRNewswire/ — Northrop Grumman Corporation (NYSE: NOC) has announced the launch of a new dual-use tactical grade inertial measurement unit (IMU) that is ...