Wearing black is far more than a "safe" fashion choice; it is a psychological statement of intent. Whether you are seeking to ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

If you've ever felt calmer in blue or powerful in black, you're not imagining it. Research-backed color psychology shows your ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

As the days get shorter, cooler, and darker during the fall season, a pop of color in your wardrobe can help power your outdoor workouts and boost your mood. As summer slides into autumn, and precious ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Below I want to tie these three together under the heading of style and self-expression. How your space is a reflection of both, how to find your own style (if you’re still looking for it) and how ...

You might think stress comes from work, money, or lack of sleep—but your walls could be quietly contributing. Color ...

Color is one of the most important choices you can make when getting dressed, not only for yourself, your style and your mood, but also for your clients. Color incites emotion and memories and gives ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...